Crafting a Timeless Yet Modern Brand for Lara Garden Supplies
At Noonii, we recently worked with Lara Garden Supplies to create a logo that reflects their heritage while adding a modern touch. Their vision was clear: a historic aesthetic with subtle modernisation, using a two-tone blue palette and possibly accents like yellow to make it stand out. The logo needed to work seamlessly with their full brand name and include an iconic element that could stand alone as a recognisable stamp for versatility across signage and marketing.
Drawing from Nature
As a gardening brand, it was essential to incorporate natural elements. We explored lemons, flowers, seedlings, potted plants, and chillies, with a focus on a veg patch theme. These elements not only tied into their identity but also added a storytelling layer to the design.
Balancing Old and New
The challenge was balancing a historic feel with modern design. While the client liked modern, versatile styles, they wanted to avoid overly trendy elements like stars. Instead, we focused on creating a single, iconic feature that could be used across materials, ensuring it was both functional and visually appealing.
The Final Design
The result was a logo that captured Lara Garden Supplies’ essence. The two-tone blue palette conveyed trust and reliability, while hints of yellow added vibrancy, symbolising growth. The standout feature was a stylised seedling emerging from a pot—an iconic element that works alone or alongside the full logo.
Versatile and Impactful
Designed for versatility, the logo works beautifully on garden supplies, signage, and marketing materials. The seedling has become a signature, instantly connecting customers to the brand’s commitment to quality and sustainability.
A Collaborative Effort
Working with Lara Garden Supplies was a joy. Their clear vision and openness to creativity allowed us to craft a logo that honours their past while setting them up for future growth.
At Noonii, we believe a great logo tells a story. If you’re looking to create a brand identity that resonates, get in touch with us today.
